A Dim Sum Palace experience features a piece of virtual headwear that can only be unlocked by signing up for the brand’s Hot Buns Club program.
Wow Bao is linking real-life restaurant rewards to Roblox with its Dim Sum Palace experience. Permission granted by Wow Bao
Dive Brief:
- Wow Bao is connecting real-life restaurant rewards to Roblox through a partnership with Flaunt, part of the fast-casual Asian chain’s bigger bets on the metaverse, according to a news release.
- Players can travel to Wow Bao’s Dim Sum Palace, where they are greeted by a DJ and can explore lounge areas, Momo’s Restaurant and a hidden speakeasy. The interactive 3D environment also carries Wow Bao paraphernalia and clues guests can follow to discover a head accessory for their Roblox avatar.
- To claim the gear and enter to win other prizes, such as grocery coupons and free Wow Bao for a year, players must visit a campaign website and sign up for the Hot Buns Club program. Wow Bao said it is the first fast-casual restaurant to gate Roblox items behind rewards in this fashion, an approach enabled by Flaunt’s Loyalty Cloud solution.
