The “Made for More” campaign features British actor Damson Idris and positions cognac as the perfect mixer. Courtesy of Hennessy
Dive Brief:
- Hennessy, owned by LVMH and Diageo, launched a new campaign and a fresh visual identity this week, per information shared with Marketing Dive.
- Hennessy, owned by LVMH and Diageo, launched a new campaign and a fresh visual identity this week, per information shared with Marketing Dive.
- The “Made for More” campaign features singer-songwriter and actor Teyana Taylor and British actor Damson Idris. The Wieden+Kennedy Amsterdam campaign is meant to position cognac as a versatile spirit ideal for cocktails.
- The campaign is supported by five videos directed by Andreas Nilsson and is timed to music festival season. The brand has plans for dedicated spaces at festivals, and has already activated at Dreamville Festival on April 6 and 7. The festival is a multi-stage event curated by J. Cole.
