As the Unilever marketer celebrates 20 years of “Real Beauty,” it is also sharing prompt guidelines for using generative AI tools in more inclusive ways.
- Dove has pledged to not use artificial intelligence (AI) to represent women in its advertising and communications as part of its long-running Real Beauty platform that is celebrating its 20th anniversary this year, according to a news release.
- A new ad campaign, “The Code,” is set to a dramatic version of “Pure Imagination,” the song popularized by the film “Willy Wonka & the Chocolate Factory,” as women submit prompts to AI image generators to see what beauty looks like only to be greeted by unrealistic results. The video then shows Dove’s vision for what the technology could make, with a diverse array of women portrayed.
